What Kind of Explainer Videos Work Best?

According to one recent analysis by socialbakers.com, YouTube videos under 2 minutes in length get almost 50% of all views. This is an ideal duration for short Explainer Videos. A recent study, “Types of Brand Videos Consumers Want to Watch” (Source Levels Beyond August 2014) found that viewers were primarily looking for the following kinds…

Impact of Effective Explainer Videos on Sales

Higher Conversion Rates and Reduced Returns with Videos Recent research has shown that shoppers who chose to view product specific videos were 85% to 174% more likely to make a purchase than viewers who didn’t, and that pre-purchase video viewing reduced returns by up to 25%. [Sources: Retail Touchpoints, Internet Retailer, Ice.com] Reduce Your Bounce…

Why you should be using Explainer Videos in Your Marketing Mix

Some Very Relevant Statistics According to a recent survey by Shutterstock / Comscore, when users perform online search they are significantly more likely to click a video link rather than a text link. Digital Video also tends to be most often watched on mobile devices, when the viewer is in their own home, or on…

What Kind of Content Works Most Effectively in Video Marketing?

Demonstrating a Physical Product or Service People have always liked to try products and services before buying them, that’s why stores often use product demonstrations to sell products, and why the TV sales channels and call-to-action ads (with hotlines and special buy it here exclusively, or buy it now offers) have always done so well.…

How To Create Effective Content For Your Video Campaigns

Did you know that you should be using video in your marketing mix because it is the most engaging form of communication, activating more of the senses than any other single communication form. Video provides an opportunity to build trust, to literally speak directly to your viewers, and to showcase yourself, your business, or your…

PowerPoint Editing Tutorial – Basic Edits

The tutorials below will introduce you to the basic concepts you need to start editing the templates. While these apply to the real estate templates, the principles are the same and can be applied to all slides. *More tutorials, including advanced techniques such as character animation will be added over the coming weeks Basic Edits…